Think Pokémon was just about video games and anime? Think again.
In 2025, the real final boss isn’t in a Switch console—it’s sitting right across from you at the local card shop, flexing a Charizard EX like it’s Exodia.
The Pokémon Trading Card Game (TCG) has exploded in popularity again—and this time, it’s not just nostalgic millennials driving the hype. A new generation of players, collectors, and casual fans are diving headfirst into tournaments, deck-building, and card trading. So how did Pokémon TCG level up into one of the hottest games of the year
1. Competitive Play is Thriving
The Pokémon World Championships are shaping up to be a massive showdown this year, with prize pools bigger than ever and streams drawing viewers by the millions. Regional tournaments are packed. Local game stores? Hosting tournaments every weekend like it’s the hottest club in town.
If you ever dreamed of being the real-life Ash Ketchum, 2025 might actually be your year.
2. Accessibility FTW
Another reason for the TCG’s surge? It’s never been easier to get in. The Pokémon TCG Live app lets players build decks and battle online for free, and the new starter decks are shockingly competitive out of the box. (Shoutout to the Chien-Pao EX and Iron Valiant EX decks that are punching way above their weight class.)
No more spending hundreds just to be tournament-ready. Unless you want to, of course. (Looks longingly at a PSA 10 Umbreon card.)
3. The Collecting Boom (Again)
Rare cards—especially vintage holographic ones and new chase cards—are still spiking in value. Whether you’re into flipping cards, investing in collectibles, or just flexing your pulls on TikTok, the Pokémon TCG is having another massive financial moment.
(Yes, that sleepy Pikachu promo from Japan is now worth more than your rent. We don’t make the rules.)
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